Sue Raisty
Born-again software engineer, former product management geek, adoptive mother of boys, trail runner, tinkerer, wannabe writer, soccer mom & compulsive researcher.
Easter Sugar Overload
The Things That Make You Smile
Swim lessons
How product marketers are often like bad real estate agents
OK, true confessions. I lust after real estate. When it comes to gawking at
beautiful homes and all the fantabulous things in them, I am totally into it.
And when I go away for the weekend, I am prone to
GUEST POST: The Cranky Analyst Wants Everyone To Stop Yelling At Each Other
Today we have an excellent guest post from an anonymous IT Industry Analyst! I'm
not naming names, but this person is from a firm that sounds kind of like
Gardener or Forest Rangers or something similar.
Enjoy this
A Parable on Stage 4 Product Proliferation
Once upon a time, long, long ago, TypicalEnterpriseSoftwareCompany had a simple
little price list. It could be described in a paragraph. Buy our server and pay
$XX,XXX per machine. Buy our companion client-side tool and pay $YYY per
instance.
Win-Loss Analysis: Getting Customer Interviews Lined Up
OK, you know you have to do Win-Loss Analysis. It’s one of the best ways to make
sure you correctly understand the market and its problems—upon which you based,
well, everything.
But unfortunately, it is very difficult to
Who Should Do Win-Loss Analysis?
At most companies, everyone agrees that Win-Loss Analysis is very
important. After all, without understanding why you are winning deals and why
you are losing, how are you to know what you’re doing right and what you need to
Customer Advisory Boards: More tips & tricks from readers
Earlier, I posted my thoughts on how to run an effective Customer Advisory Board
[https://blog.sueraisty.com/on-customer-advisory-groups/] (also called Customer Advisory
Groups, CAGs, or CABs). Many readers of my post then contributed their own
thoughts and advice... very
On Customer Advisory Groups
Two questions from readers triggered this post:
> "What is your opinion of the effectiveness of Client Advisory Groups, and do you
think that PMs should organize and facilitate them?"
and
> "Assuming you have an existing