Sue Raisty

Sue Raisty: Born-Again Software Engineer, Former Product Geek

Thoughts on software engineering, product management, mid-life career changes, Silicon Valley, women in tech, adoptive families, parenting, and more.

Latest Articles

The New Assholes of the Tech Industry

The New Assholes of the Tech Industry

I feel like the tech industry has gotten increasingly nasty since 2010 or so. Where there was once a community feel and a sense that we were all in this together, trying to do the right thing for our customers…

The (ahem) "Art" of Pricing

The (ahem) "Art" of Pricing

Originally published in 2010. Updated and republished in May, 2015. A reader asks: "Can you please enlighten me on the art of pricing?" At the risk of misinterpreting, I believe the reader is asking specifically about enterprise software,…