A collection of 5 posts
This is my youngest son. He's 4 years old and is a total goober. Let's call him "J". J is probably going to be a sales person when he grows up. He is extroverted, charming, funny, naturally positive, and when…
Ah, the Sinister Sales Engineer. Many companies have one. Early in my career, when I was not even a "Senior" Product Manager yet, this guy scared the bejeezus out of me. Let's just say that this guy was from the…
Behold, a visual guide to the inside of a Sales Rep's brain! Or more specifically, an Enterprise Software Sales Droid's brain, as viewed from Product Management. Please do not show to any sales people unless you are sure they have…
Most product managers and product marketers I know have a fear of — or at least a strong dislike of — selling. They find selling unpleasant and often think they are bad at it. Especially the closing the deal part. Alas, this…
You've heard that old chestnut. You've seen it in a million articles. The big advice Sales Reps offer to Product Management is "Don't just talk about features. Tie the features to benefits." And whenever I see Yet Another Article offering…