Product managers create business cases and business plans all the time. I've created and seen a bazillion of them in my day. Lots. But, alas, so many of them are weak. In particular, many use a device that is one…
PM Process
A collection of 10 posts
Win-Loss Analysis: Getting Customer Interviews Lined Up
OK, you know you have to do Win-Loss Analysis. It’s one of the best ways to make sure you correctly understand the market and its problems—upon which you based, well, everything. But unfortunately, it is very difficult to…
Who Should Do Win-Loss Analysis?
At most companies, everyone agrees that Win-Loss Analysis is very important. After all, without understanding why you are winning deals and why you are losing, how are you to know what you’re doing right and what you need to…
Customer Advisory Boards: More tips & tricks from readers
Earlier, I posted my thoughts on how to run an effective Customer Advisory Board [https://blog.sueraisty.com/on-customer-advisory-groups/] (also called Customer Advisory Groups, CAGs, or CABs). Many readers of my post then contributed their own thoughts and advice... very…
On Customer Advisory Groups
Two questions from readers triggered this post: > "What is your opinion of the effectiveness of Client Advisory Groups, and do you think that PMs should organize and facilitate them?" and > "Assuming you have an existing CAG, how do extract useful…