Sales people are known for having a short-attention span -- they are always focused on the needs of their in-progress deals. Many won't put in the time to learn all about the competition until they absolutely need to. So, you…
PM Process
A collection of 10 posts
Escalations: What to do when product issues are critically affecting a customer
What do you do when you have an important customer who is experiencing serious issues with your software -- issues so serious that they can't successfully use the product? I'm not talking about customers who need a little hand-holding and…
Presenting Your Product Strategy: Tell A Story.
You Should Use Frameworks & Templates When Developing Your Product Strategy To develop a product strategy, most PMs use two or more strategic frameworks to make sure they’ve considered the business environment and potential futures from all angles. Many…
The 5 Types of Beta Testing Programs and Why 4 of Them Suck
We all know the supposed purpose of Beta testing programs: to get customers to actually use about-to-be-released software, in order to find and fix problems that would not have been found by internal-only testing. So why (why?!?!) do so many…
Pros and Cons of Pre-Announcing Upcoming Features
In general, I advise against pre-announcing upcoming product features until you are so close to releasing it that you can practically taste it. But your circumstances might differ, so here are the The Cons: Reasons to NOT pre-announce upcoming features…