A Prototype for the Worst Positioning Statement Ever

In my last post, I mocked Crypto-Descriptions of companies and products [https://blog.sueraisty.com/product-positioning-statements-the-good-the-bad-and-the-ugly/].  Microsoft and Oracle were the targets of my crankiness. Anyway, inspired by the ensuing discussion [http://www.theheretech.com/2010/02/mardi-gras-marketing.html], I…

Product Positioning Statements - The Good, The Bad, and the Ugly

I wish I could start a vendetta against the Marketing Cryptospeak that is so prevalent in the software industry. You know... those meaningless, boilerplate-ish, hyper-generic, jargon-oozing, designed-by-committee, ridiculously cryptic descriptions of what a product (or company) supposedly does? Those nonsense-filled…