Oh goodness. This April Fool's send-up of technology analysts has been creeping around the Internet for some time. But this is the first time I've seen it. Please read. Very funny stuff. It's about Harvester Research's launch of ForceSales.com,…
Product Marketing
A collection of 13 posts
A Prototype for the Worst Positioning Statement Ever
In my last post, I mocked Crypto-Descriptions of companies and products. Microsoft and Oracle were the targets of my crankiness. Anyway, inspired by the ensuing discussion, I figured it might be fun to see if I can create the Worst.…
Product Positioning Statements - The Good, The Bad, and the Ugly
I wish I could start a vendetta against the Marketing Cryptospeak that is so prevalent in the software industry. You know... those meaningless, boilerplate-ish, hyper-generic, jargon-oozing, designed-by-committee, ridiculously cryptic descriptions of what a product (or company) supposedly does? Those nonsense-filled…
Return of the Product Management haiku
Remember this? The Product Management Haikus (originally inspired by Pivotal PM)? I am inspired to once again dust off my quill pen and write some more poetry. Poetry that no one but you, a reader of a product management blog,…
Product Management & Product Marketing Haiku
Inspired by the fine folks at Pivotal Product Management, here are some enthralling and inspirational haiku I whipped together. Join in the fun! Submit your own haiku in the comments. Only bad PMs Don't install or even use The products…