Oh goodness. This April Fool's send-up of technology analysts [http://wikibon.org/groupdocs/13_341246093.pdf] has been creeping around the Internet for some time. But this is the first time I've seen it. Please read [http://wikibon.org/groupdocs/…
Product Marketing
A collection of 13 posts
A Prototype for the Worst Positioning Statement Ever
In my last post, I mocked Crypto-Descriptions of companies and products [https://blog.sueraisty.com/product-positioning-statements-the-good-the-bad-and-the-ugly/]. Microsoft and Oracle were the targets of my crankiness. Anyway, inspired by the ensuing discussion [http://www.theheretech.com/2010/02/mardi-gras-marketing.html], I…
Product Positioning Statements - The Good, The Bad, and the Ugly
I wish I could start a vendetta against the Marketing Cryptospeak that is so prevalent in the software industry. You know... those meaningless, boilerplate-ish, hyper-generic, jargon-oozing, designed-by-committee, ridiculously cryptic descriptions of what a product (or company) supposedly does? Those nonsense-filled…
Return of the Product Management haiku
Remember this [https://blog.sueraisty.com/product-management-haiku/]? The Product Management Haikus [https://blog.sueraisty.com/product-management-haiku/] (originally inspired by Pivotal PM [http://pivotalpm.com/haiku_view.php])? I am inspired to once again dust off my quill pen and write…
Product Management & Product Marketing Haiku
Inspired by the fine folks at Pivotal Product Management [http://www.pivotalpm.com/haiku_view.php], here are some enthralling and inspirational haiku I whipped together. Join in the fun! Submit your own haiku in the comments. Only bad PMs…