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Product Marketing

A collection of 13 posts

May 14, 2015

The (ahem) "Art" of Pricing

The (ahem) "Art" of Pricing

Originally published in 2010. Updated and republished in May, 2015. A reader asks: "Can you please enlighten me on the art of pricing?" At the risk of misinterpreting, I believe the reader is asking specifically about enterprise software,…

Product Management Product Marketing Pricing Work

November 30, 2014

Battlecards - Cheat Sheets on Your Competition. (A Template)

Sales people are known for having a short-attention span -- they are always focused on the needs of their in-progress deals. Many won't put in the time to learn all about the competition until they absolutely need to. So, you…

Product Management Product Marketing PM Process Work

December 01, 2013

The Economics: NoSQL vs "New SQL" vs Relational Databases

Economics are a big deal when deciding whether to go with a NoSQL, NewSQL, MPP DBMS, or traditional RDBMS. Many of the products  (in all four of these categories) claim that economics are on their side, because either… Their products…

Analytics & Data Product Marketing Work

August 25, 2011

Why the unique selling proposition (USP) of every technical product sounds the same

Almost every time I read about a new B2B startup or product, I get a sense of déjà vu. Alas, it's not a glitch in the Matrix. It's because pretty much every product pitch sounds exactly the same.  Watered down,…

Product Management Product Marketing Work

January 21, 2011

Product Management Haiku, Redux

In our coupious spare time, Product Management bloggers just LOVE writing haikus. Check it: here (Pivotal PM), and here (my previous post), and here (Product Management Meets Pop Culture), and here (Tyner Blain), and here (On Product Management). The fun…

Product Management Product Marketing Work Humor

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About The Blog of Sue Raisty

Thoughts of a born-again software engineer, former product management consultant, adoptive mother of boys, trail runner, tinkerer, no-bull communicator, wannabe writer, room mother.

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