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Pricing

A collection of 4 posts

May 14, 2015

The (ahem) "Art" of Pricing

The (ahem) "Art" of Pricing

Originally published in 2010. Updated and republished in May, 2015. A reader asks: "Can you please enlighten me on the art of pricing?" At the risk of misinterpreting, I believe the reader is asking specifically about enterprise software,…

Product Management Product Marketing Pricing Work

April 21, 2012

"Freemium" Business Models - How to Decide What's Free and What's Not

A colleague asked me this the other day: *If a company is pursuing a “freemium” business model, how should they determine the optimal mix of features to offer in free vs. paid software? * It’s a good question. Freemium – where…

Product Management Pricing Work

January 31, 2011

The High Cost of Product Line Complexity

A few weeks ago, I went to the pharmacy to purchase the most womanly of accoutrements. Yep, maxipads. Now, before you click away, be assured this post does have something important to say about product management. Please sit tight and…

Product Management Pricing Work

March 18, 2009

A Parable on Stage 4 Product Proliferation

Once upon a time, long, long ago, TypicalEnterpriseSoftwareCompany had a simple little price list. It could be described in a paragraph. Buy our server and pay $XX,XXX per machine. Buy our companion client-side tool and pay $YYY per instance.…

Product Management Pricing Work

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About Sue Raisty

I'm a product management geek, born-again engineer, single adoptive mother of boys, coach & mentor, trail runner, tinkerer, no-bull communicator, wannabe writer, room mother, compulsive researcher, pragmatic progressive, and technopile-luddite.

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