Originally published in 2010. Updated and republished in May, 2015. A reader asks: "Can you please enlighten me on the art of pricing?" At the risk of misinterpreting, I believe the reader is asking specifically about enterprise software, where price lists are usually secret, transaction volumes are relatively low, and »
A colleague asked me this the other day: *If a company is pursuing a “freemium” business model, how should they determine the optimal mix of features to offer in free vs. paid software? * It’s a good question. Freemium – where a product is made available in both a free and »
A few weeks ago, I went to the pharmacy to purchase the most womanly of accoutrements. Yep, maxipads. Now, before you click away, be assured this post does have something important to say about product management. Please sit tight and bear with me. Anyway, I walked into the store aisle »
Once upon a time, long, long ago, TypicalEnterpriseSoftwareCompany had a simple little price list. It could be described in a paragraph. Buy our server and pay $XX,XXX per machine. Buy our companion client-side tool and pay $YYY per instance. Simple. And then came the inevitable. Prospective Customer A started »