I've encountered lots of software startups that want to start up a Product Management function, even though they don't really understand what the Product Management role is or its activities. (I guess that's why…
Product Management
A collection of 60 posts
What is Product Management? (the core, the over-extended, and the totally dysfunctional)
Sometimes I help companies (usually startups) kickstart their Product Management function. These companies often know they WANT Product Management, even though they often don't have a clear idea of what Product Managers actually do. In another post, I…
Battlecards - Cheat Sheets on Your Competition. (A Template)
Sales people are known for having a short-attention span -- they are always focused on the needs of their in-progress deals. Many won't put in the time to learn all about the competition until they absolutely need to.…
Escalations: What to do when product issues are critically affecting a customer
What do you do when you have an important customer who is experiencing serious issues with your software -- issues so serious that they can't successfully use the product? I'm not talking about customers who need…
Presenting Your Product Strategy: Tell A Story.
You Should Use Frameworks & Templates When Developing Your Product Strategy To develop a product strategy, most PMs use two or more strategic frameworks to make sure they’ve considered the business environment and potential futures from all angles. Many…